Company

About Toggle

Toggle Travel is the business intelligence layer for travel agencies. It connects to the back-office systems an agency already runs — ClientBase Online, ClientBase Windows, Trams Back Office, TRES, and TripSuite — and turns the reservation, commission, and client data inside them into real-time analytics, commission tracking, quality control, anonymous benchmarking, and AI-powered reporting.

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Toggle is not a CRM and not a back office. Your existing system stays the system of record. Toggle sits on top of it, which is why agencies can start without a data migration and without changing how the back office works day to day.

Why we built it

The Toggle founding team has been building technology for the travel industry since college. They started with Jetpack, a product built directly for travel advisors. Talking to hundreds of advisors and back-office leaders made one thing clear: the data trapped inside the CRMs every agency already pays for was the industry's single most underused asset.

Toggle was built around that insight — not another CRM, not another back office, but a layer on top that turns existing data into action. The roadmap has been customer-led since launch: what agencies ask for in those conversations is what gets built next.

Who uses Toggle

Travel agencies of every shape across the United States and Canada: host agencies, consortia member agencies, IC-driven agencies, and traditional retail agencies. Owners, back-office admins, branch managers, and independent advisors all work in the same platform, with role-aware views so each person sees only the data they are entitled to.

  • Agencies40+ agencies on the platform
  • Advisors3,000+ advisors with role-aware access
  • Sales analyzed$20.9B in travel sales read and analyzed across every connected back office
  • Live bookings tracked$1B+ in bookings tracked as they flow in

What Toggle connects to

Toggle reads the systems agencies already run, in parallel, with no migration and no change to back-office workflow. ClientBase Online is supported in both its U.S. and Canadian versions, with French Canadian language available. More CRMs are on the way.

  • ClientBase Online
  • ClientBase Windows
  • Trams Back Office
  • TRES
  • TripSuite

How Toggle handles agency data

Agency data is the most sensitive thing a platform like this touches, so the rules are simple and they do not change per customer.

  • HostingUnited States, on enterprise cloud infrastructure.
  • AccessRole-based. Admins see everything, branch managers see their team, advisors see only their own business.
  • AIAI Studio runs on enterprise-tier models with zero data retention and no training on agency data. Queries and results never become part of any future model.
  • BenchmarkingAnonymous by construction: no advisor names, no agency names, every number rounded. Cross-agency comparison is opt-in.
  • Privacy policyThe full detail on what we collect, how it is used, and your rights.

Recognition

  • Award2026 Entrepreneur of the Year, American Society of Travel Advisors (ASTA)
  • PressTravel Weekly: "Agency executive calls Toggle data tool a game-changer."
  • NewsroomProduct releases, integrations, industry events, and company news.
  • LinkedInFollow Toggle for product news and where the team will be next.

The team

Toggle was founded by three builders who have worked on travel technology together for years.

Company details

  • ProductToggle Travel
  • Legal entityHMG Collective LLC
  • Address21151 Centerfarm Ln, Northville, MI 48167, US
  • Emailhusain@toggletravel.com
  • PricingA flat $350/month trial for two months with full platform access, then a monthly platform fee of $350 including the first 10 seats (or $700 including the first 20 for larger agencies), plus $35 per user per month beyond that.
  • ContactHow to reach the team.
Try Toggle

See Toggle on your own data.

Book a 45-minute walkthrough with the Toggle team, or watch a short demo video to see the platform in action.

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