Virtuoso held its fifth annual Travel Tech Summit on August 9th at Bellagio, inside the 38th annual Virtuoso Travel Week in Las Vegas. Gilad Berenstein, the investor and Virtuoso board member who leads the summit, opened the day on the themes shaping travel technology this year. In a new segment called Case Studies, Startups and Big Ideas, Amanda Klimak of Largay Travel and Toggle co-founder Matthew Wade went up together for five minutes, with one question between them: what if every advisor ran their business like a CEO?
Amanda opened where Virtuoso members have been told to start for a very long time.
“Virtuoso has been telling us for decades that we need to keep our data, because we’re going to be able to use it. Where we’re using it in benchmarking, as leaders. We’re using it in our boardrooms. But what about our advisors?”
Amanda KlimakPresident and Co-Owner, Largay Travel
Working on the business, not in it
An advisor’s day fills itself. Rebook a client’s flight. Call the hotel. Sit down for a planning consultation. Reach out before someone leaves on a trip. Every one of those is the right call in the moment, and every one of them gets a slot on the calendar. Understanding your data well enough to grow the business is on that list too, and it never gets one.
“How do my advisors work on their business instead of in their business? How do they use all that robust data in order to make changes and tweaks? How do they learn from one another?”
It started at Virtuoso Travel Week in 2023
We met Amanda at this same event three years ago, back when the three of us were still in college. We spent that week listening to a problem we could not put down, and we have kept working on it every month since. Solving it took most of those three years, and when we finally got there it mattered enough to Largay that Amanda and her team nominated us for ASTA’s 2026 Entrepreneur of the Year, and we won it. Being back at the event that started it all three years later, on the Tech Summit stage with her, is not something we ever expected. It is hard to describe how good that felt.
One layer on top of what the agency already runs
Building this meant going through Largay’s stack in detail: the CRM, the itineraries, the back office, and the rest of it, down to forms and marketing software. Toggle reads all of it, syncs and normalizes it, and reconciles the places where two systems disagree. A CRM record and an itinerary record for the same trip will not always match; deciding which one is right is most of the work, and it is work no advisor should ever have to do by hand.
What Largay’s advisors got out of that is not a new platform to learn. Nobody moved off anything. What changed is that the data finally became legible:
- Analytics that show sales, commissions, and yield as they happen
- Quality control that catches commission-blocking errors with a dollar value attached
- Anonymous benchmarking so an advisor can see where they actually stand
- Plain-English answers about an advisor’s own business, with no report to request
From commission levels to yield
Amanda went through the questions every owner and advisor carries around, and showed Toggle answering each one from the data Largay already had. How is my business trending year over year. What am I going to earn this year, and what does cash flow look like. Which clients are still active, which are going quiet, and which have not booked in twelve months. How often are service fees and insurance actually being attached, and what is the commission we are leaving on the table when they are not. The one that lands hardest is yield: not the commission level a supplier pays, but what an advisor genuinely earns on every dollar booked. Two advisors on the same level can be worlds apart on that number, and until Toggle put it in front of them, neither one could see it.
Coaching, and learning from each other
The part Amanda cares most about is what happens after an advisor sees the number. Largay can coach against something real now, and advisors can compare themselves to the ten people ahead of them, anonymously or in small groups they choose to form. The question stops being abstract and starts being answerable: if I attached one more planning fee, what would that actually look like at the end of the year.
Real time is the point
None of it is a monthly report. The moment something is entered in the CRM or the back office, it is in Toggle. That is what makes the five-minute version possible: an advisor with a gap between calls can open it and get the five clients worth reaching out to today, who is due to book, where they have already been, and what they would probably say yes to next.
“The best part about it is that it’s all in real time. Once it’s entered in your CRM, once it’s entered in your back office, it all shows up in Toggle, live, for you to adjust your strategy and make sure you’re growing.”
Matthew WadeCo-founder, Toggle Travel
To Amanda, Largay, and Virtuoso
Thank you, Amanda. Three years on from that first conversation, getting to stand up next to you and show what came of it was the best part of the week. Thank you to the whole Largay team as well. And thank you to Gilad Berenstein and Virtuoso for the invitation, and for building a room where an agency and the people building its tools get to talk about the work together.
“I’m really excited to work with you guys and build something that our advisors can truly learn from, change the way they do business, and make more money in the industry that we all love.”
